Research and Development, Marketing Communication Specialist
Role overview: Carlsberg Azerbaijan, the leading beer producer in the country, is looking for an analytical and commercially minded professional to join our Marketing Team as a Research and Development, Marketing Communication Specialist. This role combines consumer insights, innovation management, portfolio development, and media effectiveness analysis, offering a unique opportunity to contribute to the future growth of an international FMCG business. What You'll be doing: Conduct consumer, category, product, and trend research to identify innovation opportunities and provide actionable business insights; Analyze Brand Health Tracking and Shopper Insights data, translating findings into recommendations for commercial teams; Support the New Product Development (NPD) process, ensuring effective coordination across departments and compliance with stage-gate
Requirements
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- Collaborate with Production, Procurement, Planning, Legal, Sales and Marketing teams to successfully deliver innovation projects;
- Prepare business cases and commercial evaluations for new product initiatives;
- Analyze portfolio performance and identify opportunities to improve, replace, or discontinue underperforming SKU’s;
- Support long-term portfolio and innovation planning;
- Contribute to media strategy development through channel performance analysis and media insights;
- Evaluate media campaign effectiveness and identify opportunities to improve ROI and KPI performance;
- Monitor and optimize spending on creative and BTL activities.
Requirements
- Bachelor's degree in Economics, Finance, Marketing, Business Administration, or a related field;
- Minimum 2 years of experience within a commercial, marketing, category management, consumer insights, trade marketing or business analysis function;
- Strong analytical mindset and ability to transform data into business recommendations;
- Experience working with cross-functional teams and managing multiple projects;
- Understanding of consumer research methodologies and media performance metrics;
- Working knowledge of financial concepts, including P&L and business case evaluation;
- Advanced Excel and Power Point
Requirements
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- Fluency in Azerbaijani and Russian;
- English at Upper-Intermediate level or above.
- Whom are we searching for: Dynamic, creative, and strategic thinker Excellent Team player Eager to learn Ambitious and goal oriented What do
Why join us?
- Growth opportunities Health insurance plan Lunch provided from the Company side to enjoy it with the team annual base salary + bonuses according to company policy Working in a passionate, international and collaborative team environment Interested? If you meet the above
Requirements
- and would like